« | Main | »

July 9, 2004

The Harmonizer

It’s finally easy—and okay!—to pronounce the Society’s name. The Board of Directors Tuesday authorized use of "Barbershop Harmony Society" as the Society’s official name in all communications. The action makes official use of a name that has been in common use for more than a decade.

"We think this will help people more easily explain and understand who we are and what we do," President Rob Hopkins said in announcing the news. "Legally, we’re still the Society for the Preservation and Encouragement of Barber Shop Quartet Singing in America, Inc. But we found that many people like the shorter name—including our own members, who are more apt to use it in day-to-day business and contacts."

The evolution of "Barbershop Harmony Society" from nickname to primary brand name is the result of extensive consumer market research conducted by the Society. The move is only one facet of a much broader Strategic Marketing Plan received by the Board at its summer meeting. While our name has often evoked a smile, it also has been preventing our art form from being taken seriously in some important circles such as music education, the media and entertainment, and with potential sponsors.

"SPEBSQSA was unpronounceable," he said. "In fact, our public relations department always asked that people avoid trying to say it. We trust everyone will say Barbershop Harmony Society aloud any and everywhere they talk about our hobby."

Posted by acapnews at July 9, 2004 10:25 PM


Post a comment

Remember Me?