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June 4, 2007

New Oreo cookie jingle contest

Press Release

"America's favorite cookie" is launching its third annual search for that special combination -- Oreo fans who love to sing! The "Oreo & Milk Jingle" contest invites groups of friends, families, co-workers, etc. to sing the O-R-E-O jingle for a chance to win the "ultimate moment" -- having their performance broadcast on a Times Square Super Sign in New York City and $10,000.

Groups of two to 15 people are invited to put their talents to the test, creating videos of themselves performing the jingle in their own creative, unique way. Ten semi-finalist groups will be posted online for America to help choose five favorites. The five groups will then go on to compete in a live finale competition in Times Square hosted by NBC late night talk show host and New Year's Eve "Times Square commentator" Carson Daly.

"As someone who has been in the music and entertainment industry for many years, I have seen how the simple act of singing can be a fun and powerful way to bring people together, especially when delicious cookies are included," says Daly. "I'm excited to be part of the Oreo & Milk Jingle Contest. It will give five lucky groups the chance to connect in a way that they'll never forget."

How To Get S-I-N-G-I-N-G

Need some tips on how to create a winning performance? Past finalists and winners -- from a "beauty shop quartet" from San Diego who sang the jingle a cappella to a pop funk rendition by a group of college friends -- are posted on the web site for everyone to view.

This year, groups of two to 15 people can enter by uploading a video of their performances at http://www.oreo.com/ from June 4, 2007 through July 23, 2007. All group members must be at least 7 years of age and residents of the 50 United States or the District of Columbia. Entries can also be submitted via mail, or groups can sing the jingle and be recorded live at select Minor League Baseball games throughout the summer.

Ten semi-finalist groups will be selected based on vocal ability, originality and creativity of performance, overall stage presence and enthusiasm as well as appropriateness to the Oreo image and posted on http://www.oreo.com/ beginning August 23, 2007. America will then help choose five finalist groups by casting their votes for their favorites online. The five groups will each receive $1,000 and head to New York City in September to perform in Times Square for the chance to broadcast to millions on a Times Square Super Sign and take home the grand prize of $10,000.

Additionally, every person who logs on to cast a vote can also enter into a sweepstakes for the chance to win $5,000 and join Daly and the winning groups in Times Square for the final competition.

Sing for Your Cookies

For those who aren't looking for the limelight but are looking for free Oreo cookies and milk, groups of 16 or more singers also can submit video of themselves singing the jingle and Oreo will send them FREE Oreo cookies and milk to have their own special moment!

For complete contest and sweepstakes rules, entry materials and offer details
click here.

THIS is the jingle contest to enter as a cappella groups have won the contest for the past 2 years (A Cappella Gold and Blue Jupiter). Nothing ventured, nothing gained..

Posted by acapnews at June 4, 2007 10:48 PM