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September 13, 2007

A cappella groups in Oreo Jingles finals

Idaho Press-Tribune (ID):

The votes have been tallied and the results are in – an a cappella group from Rexburg will travel to New York City for a chance at the grand prize of Nabisco’s Oreo & Milk Jingle Contest.

The Kreamy Krunchies are a group of four current and former students of Brigham Young University-Idaho who got together to enter the contest last year. The group advanced last month to the top 10 of the competition and were recently voted by the public as one of the top five finalists for the national competition. The video the group recorded of their jingle has received more than 3,800 views on youtube.com

Nabisco’s Oreo and Milk Jingle Contest gives fans of the sandwich cookie the opportunity to create the next commercial jingle for the Nabisco brand and win cash prizes. The grand prize is $10,000.

“It’s amazing this has happened to us,” said Shaun Heier, who provides the bass and percussion for the ensemble. “It feels great. It’s amazing.”

The group created the jingle after group member Ryan Carroll’s mother learned about the competition and encouraged him to enter. Sitting at work between phone calls, Carroll and group member Hyrum Denney would work out melodies to pass the time, but it was on his commute home that the melody for the current jingle was formed.

Members had previously performed in a cappella groups, but for the first time, the four current members came together as one to perform for the competition. The group will head to New York and perform in front of an audience and judges for their opportunity at the grand prize. Each of the five finalists will be awarded a $1,000 prize, a chance to meet TV personality Carson Daly and be on a billboard in Times Square.

“It’s kind of scary that we will be performing, probably in front of a lot of people and be on the billboard in Times Square,” Denney said. “It’s intimidating, but it should be good.” The group will leave Sept. 25 for New York and will perform its jingle Sept. 27.

There appears to be several a cappella singers in the final 10. Watch the videos here.

Posted by acapnews at September 13, 2007 12:12 AM

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