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September 24, 2007

Attention Texas groups and choirs

Want to win $10,000 of musical equipment? ThinkStreet, an Austin advertising agency, is jumping on the consumer-generated bandwagon. The agency announced Monday a jingle contest for the Texas Department of Transportation’s “Put Texas in Your Corner” campaign for vehicle registration.

They are looking for anything — hip-hop, Spanish, country, rock ‘n’ roll, or a cappella — that could remind someone to get their vehicle registered. Applications are due by December 1. Winners will be chosen in four genres and could win a rare Gibson guitar. Also, Gibson is will give away $10,000 worth of music equipment to a high-school that submits a winning campaign jingle for the campaign. “Put Texas in Your Corner” was launched last year. ThinkStreet said it has decreased the rate of drivers not applying for vehicle registration by 3 percent, or $29 million in additional revenue.

Seems to me that that's some relatively easy pickings for a skilled high school a cappella ensemble..

Posted by acapnews at September 24, 2007 9:35 PM

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