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July 8, 2008

Telephone Singing

조선일보(영문판 (South Korea):

Cell phones have recently been dressed up with works of art. The songs of global stars are used as ringtones and works by famous artists decorate the screen of cell phones.

LG Electronics is leading the trend using songs by the Real Group as ringtones for its 30 models. Users of LG cell phones enjoy songs by the Swedish a cappella group when they get a call, make a call, turn on or off the phone, or push the slide up or down.

The Real Group is one of the world’s most popular a cappella groups, having sold some 5 million albums around the world and playing more than 2,000 concerts. LG Electronics asked the group to compose songs for ringtones, and the band accepted and came up with some 50 of them. Some are just two to three seconds long, but others play for more than three minutes.

According to Park Jun-young, a researcher at LG Electronics’ Mobile Communication Research Lab, the company concluded that many customers are sick and tired of mechanical cell phone sounds and asked the a cappella group to produce something different. The Swedish group worked on the “enthusiastically” on the project, he said.

Posted by acapnews at July 8, 2008 9:26 PM

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