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January 20, 2010

Folgers jingle contest

Press Release

Folgers® is teaming up with one of the nation's most well-known judges of musical talent, multi-award winning songstress Kara DioGuardi , to invite Americans to create their own version of the iconic "The Best Part of Wakin' Up™" jingle for a chance to win $25,000 and a chance to appear in a future commercial.

"The Folgers 'The Best Part of Wakin' Up' jingle has been around for 25 years so for people to be able to make it their own, they really need to find something inspirational and truthful to pour into their music," said Kara DioGuardi. "I'm excited to be a judge and hear first-hand what America composes."

Video entries from individuals and groups of four or less are being accepted now through February 28, 2010, on www.bestpartofwakinup.com . Entries will be judged based on creativity/originality, musical performance, and adherence to creative assignment. Ten semi-finalists will be selected and their entries will be posted online for a public vote from March 28 through April 21, 2010. The top five entries will be named finalists and travel to New York City on or about May 28, 2010, to perform their version of the jingle live in front Kara DioGuardi and a panel of judges. For Official Rules and complete details visit www.bestpartofwakinup.com. Open to legal residents of the 50 United States and D.C., 18 years of age and older. Void where prohibited.

"Over its 25-year history, the Folgers jingle has been adapted by numerous nationally-renowned recording artists across various music genres including country, R&B, A cappella and gospel," said Maribeth Badertscher, Director, Corporate Communications, The J.M. Smucker Company. "Now America has the chance to add their own personal touch and tell us how the taste and aroma of Folgers helps them wake up in the morning."

Posted by acapnews at January 20, 2010 12:00 AM


from morning to nite the best thing in life is a cup of folgers and everything else it right.

Posted by: anita weinhaus at January 21, 2010 7:17 PM

the best part of waking up is kara in you cup

Posted by: william vincent at January 25, 2010 9:30 AM

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