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January 10, 2012

House Jacks Pair with Sony for New Soundtrack

Rolling Stone:

Starting today, Sony is kicking off the 2012 Detroit Auto Show on an unexpected note, courtesy of a cutting-edge audio system. Rather than using pounding bass lines or sinuous grooves to illustrate the 12-speaker, digitally-amplified Dolby Pro Logic II surround sound system that adorns the Ford Flex crossover, they are instead highlighting the human voice's power to mimic high-end instruments.

"You hear so many demos that default to drum loops, horns and Seinfeld-style ditties as a listener showpiece," explains Austin Willacy, singer/songwriter for the a cappella rock band the House Jacks, which provided supporting vocals for this project. "What people are unused to hearing is how the fidelity of today's sound systems can capture the harmony and intricacy of the human voice, especially when multiple singers apply their talents together. It's a singularly fresh approach."

Rather than compose a stiff-sounding technical demo, the Bay Area group – whom fans of The Sing Off and Monday Night Football may recognize – instead created a more relaxed two-and-a-half minute teaser illustrating the system's capabilities. Using their elastic esophagi to replicate the sound of guitars, swelling melodies and toe-tapping percussions, Willacy says the group has assembled a funked-out, soul-tinged showpiece that pans around drivers' heads in surround stereo. Comparing its recording process to classic funk and pop albums ("like mixing a Sly and the Family Stone record"), he claims the work more elegantly underscores the innocuously-titled Audio System from Sony's reach than any computer-generated sampler. Read more.

Posted by acapnews at January 10, 2012 12:00 AM