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August 23, 2014

How to sing for your supper on YouTube


Ten years ago, Oregon-based a cappella singer Peter Hollens was a self-described “pasta boy,” working for a catering company making fresh noodles, when he vowed never to make another penny from anything other than music. Earlier this month, he signed a deal with Sony Music Masterworks, which is scheduled to release his debut album on Portrait Records imprint on Oct. 28.

While his #1 source revenue stream is iTunes, #2 Loudr offers better rev split, as well as additional services.

In the old days, before internet piracy capsized the music industry, this would have been a major rite of passage for a musician, if not the culmination of a dream. But Hollens says, “it’s just another step.” That’s because he hadn’t been waiting around for a record company to bring him money, media exposure and stardom. He’d already done it by harnessing the YouTube ecosystem.

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Posted by acapnews at August 23, 2014 12:00 AM