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September 17, 2014

Inside Pentatonix, 'Pitch Perfect' and the Pop Culture Phenomenon of A Cappella Music

Hollywood Reporter:

Alongside needle-moving, genre-defying priority releases on the RCA Records slate — Sia's 1000 Forms of Fear and "Weird Al" Yankovic's Mandatory Fun among them — is the new album by Pentatonix, highlighting one of the oldest musical forms: a cappella vocals.

But before you cry "Gregorian chant," don't call it a fad: Pentatonix — an electro-infused five-piece that formed for NBC's The Sing-Off in 2011 (and won) and cut its teeth on cover songs before graduating to instrument-less videos of Lorde and Macklemore & Ryan Lewis hits, original songs and brand alignments with Teenage Mutant Ninja Turtles and Oreo — has collected more than 520 million cumulative YouTube views and boasts more subscribers than Avicii and Beyonce. So for the group's major-label debut, PTX Vol. 3, on Sept. 23, "we expect it to be a pull, not a push," says RCA president/COO Tom Corson. Industry sources predict an opening week of 50,000-plus units (the act has sold 475,000 albums and 1.5 million downloads to date, according to Nielsen SoundScan), which should be good for a top 10 debut on the Billboard 200.

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Posted by acapnews at September 17, 2014 12:00 AM